As the Uncontained Arts Festival approached its fourth year, it was time for a vibrant rebrand that truly embodied its evolution into a cherished community event at the heart of Kogarah. The new visual identity aimed to convey art, light, and movement, featuring bold, vibrant colours that resembled luminous installations.
The rebrand’s brief focused on creating a dynamic and artistic presence across all touchpoints, celebrating Kogarah’s unique character while clearly communicating the essence of the event: light, art, performance, and technology. Central to this design was an eye motif inspired by the iconic Greek Church, a significant landmark where many festival events took place.
This refreshed identity infused a playful yet sophisticated, almost psychedelic aesthetic that captured the festival's creativity and appealed to both families and art enthusiasts. It effectively highlighted the immersive pop-up installations and interactive activities that defined the event.
Working alongside the talented VJB Group, my artwork was brought to life across digital our digital platforms, perfectly capturing the festival's spirit and energy.
