As Georges River Council’s City Image and Brand Officer/ Senior Graphic Designer, I solely manage Council’s branding strategy and the relevant creative concepts and outputs encompassing digital, print and motion. I create engaging and targeted campaigns to promote the Georges River area as a great place to visit, live, work and play. I manage and coordinate a design process to deliver a diverse range of design solutions for Council and its functions, from the fabrication of street signage through to exhibition design for Council’s Museum & Gallery. I also produce a range of Council publications, reports and strategies, ensuring that all external communications are delivered to a high-quality standard and align to brand guidelines.
Development of the brand
Following the amalgamation of Georges River Council, I undertook the important task of creating a strong brand which best reflects the new organisation but also the local area and its people. After extensive consultation with council staff and the community, the design of the dragon was born. The project was a great example of staff collaboration, which also demonstrated their commitment to making Georges River the best performing Council in NSW.
Following the amalgamation of Georges River Council, I undertook the important task of creating a strong brand which best reflects the new organisation but also the local area and its people. After extensive consultation with council staff and the community, the design of the dragon was born. The project was a great example of staff collaboration, which also demonstrated their commitment to making Georges River the best performing Council in NSW.
The dragon references the legend of Saint George, representing Council’s connection with the wider St George area and its aim to be a positive leader for change.
The Port Jackson fig leaf represents our Indigenous peoples and their connection to country. The forward facing dragon rising up from the fig leaf acknowledges the Aboriginal people as the first people of Australia and recognises that our future is always informed by our past.
The teal represents the Georges River itself, an integral part of the region serving as a food source for traditional owners, a transport route for early industry and a place for leisure activities.
Work undertaken:
BRAND DEVELOPMENT AND MANAGEMENT
PRINT DESIGN
DIGITAL DESIGN
SOCIAL MEDIA AND WEB ASSETS
APPAREL/PACKAGING DESIGN
WEB/APP DESIGN
SIGNAGE DESIGN
BRAND DEVELOPMENT AND MANAGEMENT
PRINT DESIGN
DIGITAL DESIGN
SOCIAL MEDIA AND WEB ASSETS
APPAREL/PACKAGING DESIGN
WEB/APP DESIGN
SIGNAGE DESIGN
