The 2023 Magic of Christmas campaign design combined traditional Christmas colours with a folk art style, featuring Australian birds and native plants to create a festive yet local feel. The design was applied across multiple assets, including posters, web graphics, street banners, stage backdrops, wayfinding, songbooks, and social media content, creating a cohesive and welcoming look for the season. The use of deep reds, greens, and golds, alongside native wildlife illustrations, brought a sense of Australian identity to the festive period.
