For LORE Australia, a First Nation-owned business championing health and wellness through native Australian superfoods, I was tasked with a comprehensive brand refresh to strengthen its market positioning. The project included market research to understand trends, competitors, and consumer preferences, along with a SWOT analysis to highlight key insights. I developed a tailored marketing strategy focusing on LORE’s unique selling proposition and value proposition, crafted messaging strategies, and identified effective channels for brand communication.
The brand revision involved updating LORE Australia's visual identity, including logo, colour palette, typography, and visual assets. I created a detailed brand style guide for cohesive communication and refined the company’s mission, vision, and values to align with its new direction. Additionally, I designed the packaging for LORE Australia's Gurbuchi range, incorporating unique brand assets and hand-drawn illustrations to capture the authentic essence of the product.
